Social Media Platforms Promote Native Content
Facebook banned external links in the 2010s. The rest of the social media platforms followed suit.
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Setup GA4 for AI traffic
Natural Language Experiences to grow AI traffic, leads and sales
AI Overviews have robbed website traffic. Human visits to top ranking pages have collapsed by 34.5%, while bots now make up >50% of overall visitors. Traditional SEO tools or Search Console show none of it.
Backed by:
The Great Decoupling
We are witnessing the death of the open web
Social media and AI assistants promote native content over external links. AI Overviews have robbed websites of their only major source of organic traffic.
ChatGPT is the New Search Engine
ChatGPT & other AI assistants gained market share in search engine traffic. Google launched AI Overviews in Nov 2024.
Symptoms You Are Seeing
In the last few months, website clicks have dropped by 34.5%
User Journeys are broken, organic traffic is down, AI-referred traffic is growing and Execs are asking how to get ranked on AI.
Organic traffic is down
Impressions are increasing, but clicks are decreasing
AI-referred traffic is growing
Google Analytics shows 3-4% or more traffic referred from AI assistants
Execs are asking how to get ranked on AI
Every CMO, CEO, and Exec is asking how LLMs work, and how to get ranked on AI
Early Movers
Over 22% of Fortune 500 CMOs already track AI traffic and LLM visibility
Adobe rolls out LLMs.txt, Cloudflare counts 1M sites blocking AI bots, HubSpot rolls out MCP server for ChatGPT, and more.
Cloudflare blocks AI bots by default
Cloudflare recently announced a pay per fetch model for AI bots. Over 1M websites block AI bots by default.
AI-Referred Traffic
Early Movers segment AI-referred traffic
LLMs index and crawl websites frequently but the data is obfuscated from Search Console and Analytics by default.
Fast Movers
HubSpot rolls out MCP server for ChatGPT, Adobe rolls out LLMs.txt, and more.
What is the common thread?
Humans no longer need to visit any website...
People are asking longer queries to AI assistants. Agents select and scrape websites of their choice. No more browsing, no more clicks.
Data You Cannot See
Agents are going to make up 99.99% visitors of websites
Traditional tools and reports hide this traffic. Less than 1% of AI traffic results in a website click. New tools are needed to grow leads and sales from AI traffic.
AI Native User Journey
AI Native Humans have higher intent to buy, and are likely looking for specific answers. How do you measure how many AI Native Humans are converting?
AI Crawler Console
Your site's AI traffic, and performance are hidden in traditional console tools. How do you track when, how often and which AI bots access your content?
Content Strategy for AI
AI assistants frequently reference website content. How do you see which pages are frequently referenced and how should you optimize?
Track your AI traffic
The first step to grow your AI traffic is to measure it
Hovi supports every major hosting provider. Set up your bot traffic dashboard in minutes.
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- Seibert Group GmbH
- Seibert Group GmbH
- Lucky Media
Convert More
Retain AI Native Visitors, Maximize Engagement & Conversions
AI Native Humans clicking on citation links are well-researched. They come to your site for rapid verification and deeper insight. They bounce quickly, have less session depth, but are more likely to convert.
Who is using Hovi?
Trusted by Forward-Thinking Companies
Ask us how a leading content website is using Hovi to monitor their AI traffic
“Very useful and insightful data. We had been flying blind on AI traffic, this helps me guide content strategy!”
