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  • How Google I/O Just Broke Your SEO Strategy (And Why Most Businesses Will Fail to Adapt)

    Google I/O 2025 didn't just announce new features—it declared war on traditional SEO. With AI Mode rolling out globally and traffic drops up to 64%, most businesses are about to discover their entire digital strategy is built on quicksand.

    Tuesday, July 1, 2025 · Rajat Piplewar · 4 min read

    Google I/O presentation showing AI Mode interface with declining traffic graphs
  • Why Cloudflare Just Fixed the Internet's Broken Handshake

    What happens when the internet's foundational business model breaks overnight? AI companies built billion-dollar valuations on free content while publishers lost 40-60% of their traffic. Today, Cloudflare restored the balance with a solution that should have been obvious all along.

    Tuesday, July 1, 2025 · Rajat Piplewar · 7 min read

    Handshake between content creators and AI companies
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