The Marketing Analytics Blind Spot - Bots Are Your New Majority Audience
Over 1 million companies just blocked AI crawlers after discovering automated agents comprise 50%+ of web traffic. With major publishers losing 30% of revenue and filing lawsuits, the economic model of digital marketing has fundamentally shifted. What should an executive do?
Wednesday, July 2, 2025 · Rajat Piplewar · 6 min read
